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Shiseido Americas Corporation

Executive Director, Ecommerce (NARS)

Shiseido Americas Corporation

Location: New York, New York Brand: NARS Date: 07/16/2024

Job Summary:

Lead the day-to-day and end-to-end operations of the US e-commerce site, overseeing consumer-facing experience, inventory planning and management, and agency partnerships. Develop and implement innovative strategies to drive continued e-commerce growth through creative digital programs, leveraging data-driven insights. Facilitate daily communication with internal and external stakeholders regarding KPIs, program status, order management, and performance tracking. Collaborate within a matrixed organization, working closely with US Marketing, Global eCommerce, Creative, Marketing, Media, Customer Experience, Artistry, Education, and the Americas Digital Transformation (ADX) teams.

Primary Duties & Responsibilities:

E-commerce Strategy and Planning

  • Develop and implement the overall e-commerce strategy for NARS in the US.
  • Own commercial planning of the e-commerce business, collaborating with Global and US Marketing teams, Finance, ADX, and warehouse operations/logistics to unlock revenue and profit opportunities within the P&L.
  • Lead program management including forecasts, seasonality, inventory/collateral planning, and supply, acting as a dynamic merchant under the brand umbrella.
  • Partner with sales and finance on Continuous Estimate Planning (CEP) to accurately update sales and forecasts based on the latest trends and insights.

Sales and Reporting

  • Provide weekly and monthly sales commentary/reporting to senior leadership.
  • Own day-to-day analytics ensuring the ability to track, measure, and report on all KPIs, with special attention to site performance, performance marketing results and inventory management.

Marketing and Promotional Strategies

  • Develop a robust promotional calendar to maximize brand product launches with engaging storytelling, creating high-conversion and high-margin offers while adhering to brand guidelines.
  • Oversee and ideate e-commerce marketing strategy and calendar to effectively drive sales, build brand loyalty, and support .com and cross-functional programs.
  • Partner closely with the media agency to manage lower funnel media (including search, paid social, retargeting, affiliate marketing) to achieve strong ROAS, coordinating with brand media on full-funnel optimizations.

Innovation and Industry Trends

  • Participate in leadership meetings to bring digital excellence to the business.
  • Stay current with the latest e-commerce trends and technology to drive innovation and stay ahead of the competition.
  • Leverage in-depth understanding of e-commerce business models to drive sales through innovative, effective, and cost-efficient marketing/merchandising programs and strategies.

Working Relationships/Key Stakeholders

  • Lead and mentor a growing e-commerce team of three, leveraging past mentoring experience to evolve and champion team members and hiring additional industry-leading professionals as needed.
  • Promote a culture of customer advocacy and develop programs that enrich high-value customers and cultivate new ones, serving as the liaison to the ADX CRM team.
  • Take a collaborative approach to decision-making with attention to detail and excellent follow-up.
  • High drive for results and takes initiative.
  • Engage and collaborate with key stakeholders across various departments and teams to ensure alignment and achievement of business goals.

Working Relationships/Key Stakeholders

  • Work closely with US marketing, sales, and operations teams.
  • Collaborate with global ecommerce team.
  • Partner with the Americas Digital Transformation (ADX) and other brand peers to share knowledge, gleam opportunities, and represent the brand in all Ecommerce-focused activity.

Financial Accountability

  • Deliver US Ecommerce sales and profit goals
  • Manage lower funnel media investment while improving ROI
  • Improve gross margin with discount/promo management
  • Lead Continuous Estimate Planning (CEP) & Latest Estimate (LE) cycles
  • Provide Weekly Sales & Revenue updates

Qualifications & Competencies:

  • Bachelor's Degree in Business, Marketing or related field required. MBA preferred.
  • Minimum of 10+ years progressive e-Commerce experience including successfully developing and implementing e-Commerce CRM strategies and plans with proven ability to deliver sales targets (Beauty/Fashion Retail industry experience preferred).
  • Excellent communicator, able to build strong cross-functional relationships, internally and externally.
  • 5+ years people management experience.
  • Business experience with web commerce platforms and technologies, specifically Salesforce Commerce Cloud a plus.
  • Strong financial acumen and proven track record in building and managing a P&L.
  • A highly motivated, passionate self-starter with a deep understanding of the online customers' needs, the product, and the competitive landscape.
  • Superior project management skills, including the ability to multi task and manage multiple projects simultaneously, prioritize effectively, and to meet deadlines with sense of urgency.

Trust 8

Below is a list of Working Principles designed to help employees at Shiseido Americas succeed as the company continues to evolve and innovate.

  1. Think Big: Adapt a big-picture perspective. Deliver new values through creativity.
  2. Take Risks: Embrace Risk, Practice “Trial and Error and Trial”
  3. Hands On: Consider Front-line realities when making decisions. Take the lead from end to end
  1. Collaborate: Leverage the diverse capabilities of colleagues.
  2. Be Open: Create an environment that encourages everyone to speak up.
  3. Act with Integrity: Be sincere and humble at all times.
  4. Be Accountable: Commit to the goal. Take accountability for the execution

8. Applaud Success: Create a culture that celebrates success



Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Salary :

$141,143 - $211,714/ year

Job ID: 13975 Category: Corporate

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