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We believe every little choice has the power to make a big difference – for ourselves, our communities and the world around us. As creators of good-for-skin products, we support initiatives that create a chain of good – empowering women to look good, feel good and do good for others. We want to help everyone feel THE POWER OF GOOD.

Good Goes Beyond Makeup.

When you choose clean beauty products, you're being good to your skin and the environment.

About Brand


We started the clean beauty revolution when we launched our best-selling mineral foundation in 1995, and since then we’ve continued to create clean, cruelty-free makeup and skincare products that never compromise on performance. Our good-for-skin formulas are full of botanical extracts and natural minerals that help improve skin’s appearance, and free of harsh chemicals and unnecessary additives.

The best part about working at bareMinerals and my current position is all of the people I get to work with every day. I love being surrounded by passionate and talented people that help us to continue to push the brand. I also love the opportunity to work with extremely successful companies like Sephora and Ulta. Kelly, Associate Manager

  • In 2020, bareMinerals—which is sold in 19 markets around the world—will celebrate 25 years of clean, mineral-based makeup
  • Known for its mineral-rich formulas that help improve your skin over time, bareMinerals ORIGINAL Loose Mineral Foundation is the best-selling Prestige Loose Powder Foundation in the US.*
    *Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Makeup Sales, 12 months ending February 2019
  • In 1997, bareMinerals made its first appearance on QVC in the United States, selling out of its now cult-favorite ORIGINAL Loose Mineral Foundation in minutes. Since then, the unchanged formula-made up of only 5 mineral ingredients- has won multiple awards in the US and abroad, and has been an Allure Reader’s Choice Winner 12 years in a row (since 2006).
  • bareMinerals has a strict list of “never use” ingredients, which includes Parabens, Phthalates, Formaldehyde, Chemical Sunscreens, Triclosan, Triclocarban, Propylene Glycol, Mineral Oil, Coal Tar and Microbeads, and the brand is, of course, cruelty-free.

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