NARS at Shiseido Americas Corporation

François Nars’ creative vision, which launched NARS Cosmetics with 12 iconic lipsticks in 1994, inspires self-expression and imaginative artistry through an unexpected, no-rules philosophy of beauty.

As one of the most influential image-makers in the world, François’ signature boundary-pushing approach to makeup manifests from the palette to the product name to the campaign photograph itself—continuing to bring high-fashion, high-style, and forward thinking to beauty. With every product, endless opportunities for expression: "Don’t hold back. Be bold. It encourages others to do the same."

ICONIC.
INDIVIDUAL.
UNEXPECTED.

About NARS
Facts & Figures

About NARS

François Nars launched NARS Cosmetics in 1994, inspired by his legendary work as a makeup artist backstage at runway shows and on the front pages of major magazines. What began as a lineup of 12 richly-pigmented Lipsticks at Barneys New York has since evolved into a full range of products for face, lip, eye, and cheek. With iconic Orgasm Blush, award-winning Light Reflecting™ Foundation, cult-favorite Radiant Creamy Concealer, and more—NARS Cosmetics has revolutionized the world of beauty.

FACTS & FIGURES

François Nars’ makeup artistry for editorial and designer runway looks was highly sought after. Discovering his talent and passion for photography, François began shooting NARS ad campaigns in 1996.
In 1999, NARS launched Orgasm Blush. This flattering, peachy-pink with golden shimmer became an instant cult-favorite and bestseller.
François’ lifetime of achievements have left a permanent mark on the fashion and beauty industries worldwide, earning him the renowned “Ordre National de la Légion d'Honneur” (National Order of the Legion of Honour) in 2016.
François unveiled Persona in 2021, a long-awaited collection of more than 300 photographs—dramatic and provocative portraits of creative figures of all ages.
In 2022, Light Reflecting™ Foundation launched. This advanced, makeup-skincare hybrid formula for skin in its best light is a bestselling favorite, winning awards worldwide.
Unknown Beauty: François Nars debuted in 2023 as the definitive documentary on François Nars’ creative mind by renowned filmmaker Lisa Immordino Vreeland.