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Shiseido Americas Corporation

Drunk Elephant is named for the woozy way elephants walk after they eat fermented Marula beans. In other words, this is not a brand that takes itself all that seriously. Our approach to skin and haircare, however, is another story. We are committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. We focus on healthy pH levels, formulations the skin recognizes, small molecular structure that’s easily absorbed, and effective active ingredients that also support the skin’s acid mantle. And we do it all with a touch of irreverence. And fun.

We also believe that what we leave out of our products is just as important as what we put in, so you will never find what we call the Suspicious 6 (essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, SLS) in our line. We believe that these 6 ubiquitous ingredients are at the root of almost every skin issue, and when they’re removed entirely from your routine, skin can reset to its happiest, healthiest state.

"We think of Drunk Elephant as an ingredient-elimination philosophy for a total skin reset.”

About Brand

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We remain steadfast in our belief that skin is skin. And the very best way we have found to treat it, regardless of any issue, is to take a #drunkbreak by eliminating the Suspicious 6 from your routine. That’s what we mean by an ingredient-elimination diet for the skin. Our belief is that the key to healthier-acting skin is to avoid those 6 categories of disruptive (or inflammation-promoting) ingredients that we suspect are at the root of some of the most common issues we see. The ultra-nourishing, biocompatible ingredients we use maintain the skin’s balance while supporting skin’s biggest defender, the acid mantle.

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“I’m the senior manager of social media and living my best #drunklife. The overflow of passion and support is unmatched—and unlike any other that I have experienced in my entire career. The brand essence and environment of Drunk Elephant shows what it truly means to be #drunkinlove: consistent feel-good energy, trusting your team’s vision and expertise, fostering growth professionally (and personally!), and celebrating wins both big and small.”

Dana, Senior Manager, Social Media

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  • When Tiffany Masterson launched Drunk Elephant in 2013, she turned the industry’s approach to skincare on its head, focusing not on a miracle ingredient but rather on a philosophy based on what the formulas don’t contain. The best way for skin to perform at its best is to avoid 6 ubiquitous ingredients found in skincare formulas: essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and, SLS. At Drunk Elephant these ingredients are called the Suspicious 6.
  • As of 2020, Drunk Elephant has received over 150 beauty awards since its launch, all based on fewer than 30 SKUs. In 2018, Tiffany was given the CEW Achiever Award, which honors the most accomplished women in the beauty industry. Drunk Elephant has been on Beauty Inc’s Power List every year since 2018. In 2019, Tiffany was named a Well + Good Changemaker, and in 2020 Drunk Elephant won Tmall’s Best New Brand of the Year Award for exceptional sales performance.
  • Drunk Elephant launched in the U.S. in 2013 with 6 SKUs. Today the brand has a collection of 28 products for the face, hair, and body and is sold in over 1,400 stores in 10 countries.

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