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The Fragrance team at Shiseido Americas develops winning US strategies for the growing portfolio of luxury fragrance brands, including Hermes, Issey Miyake, Narciso Rodriguez and Tory Burch. We define ourselves as brand builders launching a multitude of new olfactive scents each year with our retail partners. Our team of top talent is committed to honoring the rich brand heritage from each of our exceptional designers.Shiseido Fragrances was created to augment Shiseido’s fragrance business with the development of new designer fragrance brands. Beginning with the signing of Japanese designer Issey Miyake, the company has slowly and steadily built its brand portfolio to include American designer Narciso Rodriguez. In 2009, Shiseido Fragrances Americas was selected to administer the sales and distribution of Hermès fragrances. Today, Shiseido Fragrances beauty brands can be found in fine department and specialty stores nationwide.
The story of Hermès began in 1837. Thierry Hermès, a harness and saddle maker, opened a workshop in Paris. The first client of Hermès was the horse.
Hermès is a unique house where the values of creation and authenticity underlie know-how. Behind every object from Hermès is a craftsman, guided by the pursuit of quality at its very best. Every detail counts. The perfume craft has been present in Hermès’ history since the 1930s. Hermès writes a new emotion with each fragrance and triggers the imagination, enriching over time its collections of creations. There are perfumes for her, for him or to be shared. At the origin of Hermès' fragrance-filled stories are encounters with great perfumers of the 20th and 21st centuries.
Issey Miyake was born in Hiroshima in 1938. The most international of all Japanese designers, he is also an artist and an inventor. He imagined the famous PLEATS PLEASE collection and the versatile BAO BAO bags. His creations arouse curiosity and reflect his fundamental concept that "design is not for philosophy, but for life."
In 1992, he launched L’Eau d’Issey, his first fragrance for women. The olfactive signature of Issey Miyake perfumes is a common structure of nature, verticality and power, with notes of citrus, aquatic notes, floral notes and woods.
For his first fragrance, Issey Miyake drew inspiration from “the world’s most beautiful and purest fragrance: the scent of water on a woman’s skin.” L’Eau d’Issey is a tribute to nature, to water, an essential source of life, purity and freshness.
Narciso Rodriguez is one of the preeminent American designers of our time. for her, Rodriguez’s first fragrance, was inspired by a rare musk oil and created as a tribute to women. More than fifteen years later, it has become an icon, a leader, and a phenomena in the global world of fragrance. Like the most revered classics, Narciso Rodriguez fragrances, including for her and NARCISO, continue to be defined by a musk signature that is easily identified, invariably remembered and consistently beloved.
Founded in 2004 in New York City, Tory Burch is a distinctly American brand with a global point of view, taking its cue from Tory herself. The company and its more than 300 stores globally embrace a philosophy of family first and the work of the Tory Burch Foundation, which empowers women entrepreneurs.
Today, the collection includes ready-to-wear, shoes, handbags, accessories, watches, home and fragrance. In 2020, Tory Burch and Shiseido entered into a long-term partnership under which Shiseido will have the exclusive worldwide license to develop, market and distribute Tory Burch beauty brands.
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