Who We Are at Shiseido Americas Corporation

OUR MISSION

BEAUTY INNOVATIONS FOR A BETTER WORLD

We believe beauty inspires hope and empowers happiness, contributing to a world of wellness and a lifetime of fulfillment for all things living. Since our founding, we have expanded the possibilities of beauty through innovations to discover and create new value. With the power of beauty, we strive to create a better, more sustainable world for all.

A Word From Our CEO

With a respectful nod to our Japanese heritage, Shiseido Americas is focused firmly on the future of beauty, fully embracing the entrepreneurial, pioneering spirit that has long defined our region.

An organizational leader in technological innovation and creative development, our essence lives in our people, connected by the rich tapestry of human diversity that has always been the heart of our company. Shiseido Group’s cultural crossroads meet in the Americas, and we draw daily upon the variety of skills, experiences and perspectives of our fellow employees.

For us, the future of beauty lies not just in brick and mortar, or even in digital and social, but in the convergence of science and soul, and at the summit of art and authenticity.

Ron Gee

President & CEO, Shiseido Americas

Global M&A Leader, Shiseido Group

Our Heritage

In 1872, Shiseido opened its doors in Ginza, Tokyo. The family business that started out as Japan’s first Western-style pharmacy transformed into a global beauty giant that currently operates in approximately 120 countries and regions around the world. Shiseido’s history and tradition is characterized by a long string of innovations and category firsts that have repeatedly set new standards and whose effects have rippled across the entire beauty industry. More than 150 years later, our commitment to innovation is as steadfast as ever. Based in Japan, we aim to transcend borders and boundaries and venture beyond the cosmetics business to realize Beauty Innovations through the creation of unique products, delivering new values and actively contributing to the happiness of our customers across the globe through beauty.

Our Trust 8 Working Principles

Employee Guide to Success

Our working principles are lived each day by our employees and are based on the idea that mutual trust is the key to succeeding at Shiseido.

Think Big

Captures the big picture and incorporates cutting-edge trends in order to set goals and develop creative ideas that fuse science and art.
Take Risks

Demonstrates passion and commitment towards risk-taking by practicing "Trial & Error & Trial" (TET) and viewing failure as an opportunity to grow.
Hands On

Respects frontline realities when making decisions and engages in all aspects of the frontline in order to maximize performance.
Collaborate

Connects with peers within and beyond organizational boundaries, works together towards a shared purpose, and leverages the diverse capabilities of self and others.
Be Open

Expresses opinion and actively engages in discussion, creating a safe environment where everyone can openly share their thoughts.
Act With Integrity

Demonstrates humble confidence, integrity, and ethical behavior to earn trust from all stakeholders.
Be Accountable

Demonstrates professionalism and a sense of responsibility toward goals by considering all possible methods and delivering results even in the face of challenges.
Applaud Success

Recognizes others' achievements and provides constructive feedback to motivate them to challenge themselves and grow further.

Our Global DNA

For Shiseido, people are everything. Without employees, business partners and stakeholders, innovation would not be possible. We work closely with all of our people to develop and deliver new value to society and consumers around the world.
We believe that simply embracing diversity is no longer enough. We will go one step further and love the differences in every one, combining unique values, personalities and ideas to continuously inspire innovation.
Ever since our founding, we have always blended art and science. Going forward, we will continue to adopt, adapt and fuse technology with creativity to inspire new and unique value.
We have been cultivating our sensitivity to beauty based on Japanese culture and tradition. It is a loving sensitivity to beauty that exists not only in the individual, but also in society and nature. We will continue to sharpen our unique Japanese aesthetics to ensure ever-evolving beauty innovations.
From R&D and production to marketing and sales, we promise to never compromise quality and always comply with our stringent internal standards and external regulations to earn the trust of consumers around the world.
Omotenashi is the key to touching the hearts of consumers around the world. For every Shiseido employee – not only those in direct interaction with consumers – the spirit of omotenashi is ever-present.