Job Description
Discover the beauty of a career at Shiseido Americas
Brand Manager, NARS, Drunk Elephant, & Dr. Dennis Gross, LATAM (Temporary)
Miami, Florida, United States Brand NARS Job ID 17163Your Dreams, Our Future.
Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.
Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.
At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.
JOB SUMMARY
This role will develop and lead marketing strategies while overseeing the marketing 360 execution. Key responsibilities include the management of assortments per country/brand, pricing, forecasts, visual merchandising, in-store activations & digital initiatives. This role will work closely with global brand teams and LATAM distributors to ensure successful product launches, proper brand positioning, and alignment with brand objectives across the region.
This role will require an entrepreneurial mindset, a strong collaborative spirit, and a hands-on approach. It will cover NARS, Drunk Elephant, and Dr Dennis Gross in key markets across Latin America*.
* Mexico, Chile, Argentina & potential new markets (does not include Brazil, managed locally)
WHAT YOU WILL DO
Marketing
Act as the regional liaison between global brand teams and local distributor teams to lead all marketing initiatives, provide regional input and seek proper brand holder approvals
Lead the newness forecast process for sellable, POSM, visual merchandising and analyze submissions to ensure proper coverage, forecast accuracy and adequate investment levels
Develop Regional Assortment based on cost of goods thresholds, discontinuations, and regulatory restrictions, taking into account brand objectives, investment requirementsand distribution specificities
Collaborate with distributors and LATAM PR/Digital team to ensure seeding, content creation, media plans and digital initiatives align to marketing strategy, directly supporting ideation, approvals and execution when needed
Lead bi-annual competitive price analysis
Prepare launch feedback performance reports, including sales analysis and monthly retail sales consolidation to brand holders
Share findings on market trends (customer prices, products, and competition) to identify market-specific needs for products and promotions
Align promotional product offer and creative concepts to brand guidance
Forecast promotional materials and review with Commercial Team/ Distributors
Localize global retailer decks to support distributors with retailer sales meetings
Visual Merchandising
Ensure compliance with visual merchandising standards, visual rights, and brand guidelines across all markets
Enhance the brand's DNA across the region by partnering with the Store Design and Merchandising Manager and brand holders on the development of new counters and retail concepts
Closely manage visual merchandising updates for distribution (Sephora, Ulta, Perfumeries, Department Stores), ensuring local adaptations reflect proper exhibition of assortment, newness, & removal of discontinued items
Develop and communicate merchandising tools, including launch and promotional layouts, regional planogram updates, and recommendations for specific merchandising needs.
WHO YOU ARE
Bachelor's degree in Marketing or related field
4–6 years of relevant experience; experience within a related industry is preferred
Strong marketing acumen and analytical skills
Strong organizational skills with high attention to detail and the ability to manage multiple priorities
Excellent written and verbal communication skills
Fluent in English and Spanish
Proficient in Microsoft Office Suite, particularly Excel and PowerPoint
Ability to work collaboratively with cross-functional teams and external partners
Ability to travel as required
If this sounds like you, we want you on our team. Apply today and let's create something beautiful!
You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.
Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law
