Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

JOB SUMMARY

This position is responsible for the creation and implementation of holistic communications strategies to drive awareness and create buzz for the Drunk Elephant and Dr. Dennis Gross businesses & branding initiatives, image goals and product launches, as well as all publicity in the US, which is the home market for both brands. Specifically, the candidate will oversee all earned and paid influencer marketing across social creators, VIP/Celebrity, Dermatologists and Makeup Artists; press strategy and outreach; and partnership development.  The candidate will lead a three-person team

WHAT YOU WILL DO

Strategy:

• In partnership with Global Communications and US Marketing, you will develop Drunk Elephant and Dr. Dennis Gross’ US Communications multi-pronged strategy including earned and paid influencer marketing, national, regional and broadcast media relations and partnership strategy for the overall goal of increasing brand awareness, including setting and monitoring KPIs to measure success.
• You will plan strategies one to two years ahead and identify all asset and tool needs in order to successfully execute all initiatives
• You will adapt Global Communications strategies into regionally relevant initiatives in the US, optimizing outreach tactics for maximum reach 
• You will develop alternative methods of visibility beyond the marketing calendar to maximize brand awareness building opportunities for the brand
• You will identify and hire agencies and tools to bring new thinking to the brand for strategic events and projects as needed
• You will evaluate results of campaigns & strategies and create competitive analyses 
• You will develop outreach programs to various lifestyle categories to garner brand advocates beyond the beauty industry
• You will partner closely with the retailer PR teams to help support and augment their brand awareness activities and programs

Influencer Marketing:

• You will develop strategy across earned and paid influencer programming, with key focus on promoting both new launches and core products
• You will create KPIs and develop reporting cadence to share performance learnings and competitive insights
• You will align closely with paid media to ensure content is amplified as appropriate
• You will liaise closely with creators, managers, agents, Dermatologists, Makeup Artists
• You will oversee development of paid creator briefs, rosters, and program execution including contract negotiations and agreements
• You will oversee seeding programs including assortment, cadence, lists
• You will maintain nimble mindset to adjust strategy as social platforms and consumer interests shift

Press Outreach:

• You will develop and maintain close relationships with top editors and broadcast producers for consistent visibility across all mediums
• You will strategize and negotiate exclusives, previews and large features on an ongoing basis
• You will secure business features on founders and brand
• You will create and implement strategies and secure press on brand initiatives, events and partnerships.) in the US
• You will oversee US participation in all Global Press Trips

Founder Relations:

• You will develop strategies to utilize founders at events or through press outreach, coordinate closely with Global Communications and US Marketing on needs and usage as needed
• You will act as point person as needed for Founder in lead up to activity (including itinerary development, T&E) and on the ground

Event Management:

• You will lead event management from strategy to execution, including concept and KPIs, oversee production, and guide team through guest lists, RSVPS, catering, car service, gifting, budget, etc

Outreach Beyond Beauty / Partnerships:

• You will oversee outreach to diverse lifestyle groups beyond beauty, including Celebrity & VIP relations; developing unique programs and strategies
• You will develop partnership strategy and cadence in conjunction with Global Communications and US Marketing to meet brand awareness goals, reach new audiences and drive buzz

Beauty Awards and Licensing:

• You will proactively secure Beauty Awards in the US
• You will oversee licensing of US and Canadian Beauty Awards on the Drunk Elephant website, merchandising units and packaging as appropriate

Budget:

• You will oversee US Communications Budgets

Corporate:

• You will develop presentations for Strategy, Monthly Executive Meetings, US Sales conference and Global Sales Conference and work closely with key cross-functional partners
• You will ensure company visibility at key industry events (i.e. CEW); collaborate with other SAC PR teams at as needed

WHO YOU ARE

• You have 10+ years experience in beauty PR
• You have strong relationships with Beauty Directors, Influencers, Managers/Agents
• You have a high level of creativity; Ability to develop and manage high level strategies and budgets
• You have excellent verbal, interpersonal, and written communication skills
• You are a team player, with advanced organization skills and attention to detail
• You can oversee detailed timelines and handle multiple projects at once
• You have strong management skills and the ability to mentor and develop team members

If this sounds like you, we want you on our team.  Apply today and let's create something beautiful!

#NYlaw #Li-hybrid

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

· Medical, Dental, & Vision Insurance

· Life and Disability Insurance

· Paid Time Off

· Paid Volunteer Days

· Paid Company Holidays

· Paid Parental Leave

· 401K with 6% Company Match

· Talent Development & Learning Programs

· Internal & International Mobility

· Product Discounts & Annual Gratis

· Employee Led Affinity Groups

· Tuition Reimbursement

The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law