Job Description
Discover the beauty of a career at Shiseido Americas

Coordinator, Marketing (Cle De Peau Beaute)
New York, New York, United States Brand Cle de Peau Beaute Job ID 16170Your Dreams, Our Future.
Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.
Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.
At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.
JOB SUMMARY
The Marketing Coordinator supports the Clé de Peau Beauté Marketing team across all stages of the Marketing lifecycle to achieve brand objectives, maximize growth potential in the US market, and deliver a high-touch client experience at all omni-channel touchpoints. In this role, you will support product launches, consumer marketing campaigns, manage key marketing milestones and contribute to go-to-market toolkits. You will work closely with cross-functional teams to ensure timely delivery of campaigns and programs to drive brand awareness and maximize Clé de Peau Beauté’s growth potential and increase market share.
WHAT YOU WILL DO
Brand Marketing:
- You will assist in the execution of marketing strategies and campaigns to drive brand awareness and market share. Support the planning and execution of new product launches and marketing initiatives in the US market.
- You will support the development and production of seasonal gift sets and GWPs.
- You will drive creative briefs for marketing materials including seasonal gift sets, GWPs, digital content, print assets, visual merchandising and event collateral. Ensure materials meet brand guidelines, resonate with the target audience, delivered on time and on budget.
- You will conduct competitive analysis on product assortment and pricing to inform positioning strategies.
Channel Marketing:
- You will support the development and execution of marketing plans and product launches at retail partners including sampling, merchandising and promotional activities.
- You will maintain marketing calendars, in-take forms, new product submission forms and activation plans.
- You will own Retailer.com PDP asset and copy distribution for all new launches and routine updates across all accounts for any seasonal updates through collaboration with the Sales team and retailer buying offices for item setup. Monitor and apply best practices to PDP assets and copy consistently.
- You will drive creative briefs for any R.com exposures or PDPs, including co-op, branded GWPs, and locally produced or programmed elements. Manage the timeline throughout process to ensure that marketing elements meet brand guidelines, resonate with the target audience, delivered on time and in budget.
- You will ensure COM best practices are followed within retailer.com sites, and prepare to present findings and recommendations for marketing, sales and retailer contacts.
- You will develop, maintain, and recap marketing calendar for each retailer site, including co-op exposures, brand boutique banners, product launches, emails and sampling initiatives.
- You will perform weekly audits to track all mentions, activities, and placements of competitors and CPB across all retailer.com accounts.
Other Responsibilities:
- You will assist in marketing presentations and meeting prep.
- You will develop agenda, schedule, and own routine status with sales and monthly (or as needed) calls with all retailers
- You will help with routine shipping, tracking, and processing intake forms for all retailer samples used for marketing exposures, photoshoots and online placements to drive brand awareness.
- You will support product closet maintenance by checking inventory and ordering new products as needed.
- Special projects as assigned.
WHO YOU ARE
- You have a bachelor’s degree in marketing or related field required.
- Ideal candidate will have up to 2 years marketing experience in beauty, retail or luxury environment. Related experience in sales, merchandising, events or digital a plus.
- You have exceptional administrative, analytical, and interpersonal skills.
- You are highly motivated, resourceful self-starter who executes with a strong sense of urgency and has ability to manage various deadlines with speed and accuracy.
- You are naturally curious with a strong interest in the consumer, cultural diversity, and industry trends, enthusiasm and passion.
- You embrace both big picture thinking and attention to detail with impeccable follow through and time management skills.
- You are extremely organized with a proven ability to multi-task, prioritize and manage complex changing priorities.
- You demonstrate proactive, energetic, flexible and positive team-oriented attitude with ability to work with internal cross functional departments or external retailers and media agencies.
- You have the willingness to be hands on with routine store visits, evening global calls, and in-person event preparation and/or participation.
- You have excellent verbal & written communication and presentation skills.
- You have advanced Excel, PowerPoint, Word and Sharepoint skills.
- You have passionate knowledge of current beauty marketing trends, media industry news, competitive marketplace, and retail innovation.
If this sounds like you, we want you on our team. Apply today and let's create something beautiful!
#NYLaw #Li-hybrid
You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.
What We Can Offer You
At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:
· Medical, Dental, & Vision Insurance
· Life and Disability Insurance
· Paid Time Off
· Paid Volunteer Days
· Paid Company Holidays
· Paid Parental Leave
· 401K with 6% Company Match
· Talent Development & Learning Programs
· Internal & International Mobility
· Product Discounts & Annual Gratis
· Employee Led Affinity Groups
· Tuition Reimbursement
The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.
Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law