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Vice President, Global Marketing (Laura Mercier)

Location: New York, New York Brand: Laura Mercier Date: 11/04/2019

This position leads Laura Mercier Global Marketing with a focus on building brand equity and gaining market share by leveraging innovation and creativity.

Key responsibilities: Develop and Implement Global Marketing Plans, Develop and Communicate Key Brand Objectives and Strategies,  Accelerate Innovation and Drive Creativity on all product categories, Manage Portfolio Category Growth, Develop 3 year Innovation Plan, Build Strong Brand Equity and brand voice, Create Channel  Strategies, Partner in Digital Strategy Development, Lead Consumer Insights & Market Research and Market Intelligence efforts, oversee Trademark.

This position operates in a team-oriented environment and works closely with all departments, and obtains alignment to ensure consistency of message across all consumer touch points and best in class launch execution.
This position works in close partnership with Product Development, Creative, Visual Merchandising, Education, Communication, Digital, Finance, Operations and the US and International.

Primary Duties & Responsibilities:

Lead Global Marketing

  • Lead LM Global Marketing, develop and communicate key brand objectives and strategies to build brand equity & accelerate growth.
  • Develop a strong 3-year launch plan with a focus on US and Asia & the Chinese consumer
  • Develop global objectives/strategies and unique positioning and concept for each new launch. Partner with internal teams to oversee the development of 360-degree launch strategies and assets including: visual merchandising, collaterals, photography and films, digital activation, Events, PR file, education needs. Drive US and International as well as cross-department alignment
  • Own and drive the new launch process
  • Ensure core products are supported and animated
  • Oversee alignment on global marketing launch calendars per distribution channel. Continuously partner with US and international and with internal teams to share updates and gather input on global marketing projects
  • Develop improved processes/communication on cross-functional work and launch strategy development
  • Provide US and International with the necessary tools and launch support including – guidelines for markets to forecast new launches and limited edition in partnership with operation team, Launch strategy decks, Retailers presentations, marketing updates, marketing plan, ensure smooth and efficient communication with regions
  • Manage product portfolio including overseeing integrated alignment and execution on the following:SKU discontinuations, SKU productivity

Innovation, Strategic Planning and Consumer Insights

  • Accelerate innovation; lead creation of 3 year Innovation Plan and Marketing strategic planning
  • Partner with Product Development to identify strategic opportunities to accelerate innovation
  • Partner with Social Media/Digital teams as well as PD to identify key trends and guide fast track innovation
  • Oversee consumer insights and market research, panel analysis and market intelligence effort including competition monitoring.

Develop Talent for Team:

  • Lead, inspire and motivate team; effectively manage direct reports
  • Develop processes and structure to meet business needs and identify the right talents
  • Energetic, highly motivational and dynamic personality
  • Superior attention to detail/highly organized
  • Strong communication skills (presentation/written)

Qualifications & Competencies:

  • Minimum 12+ years experience in beauty Global Marketing
  • Equally strategic, analytical, creative and pragmatic
  • Proven creative thinker & strong fashion sensibility
  • Strong leader with flexibility and ability to move quickly in a fast paced environment; commands authority
  • Proven track record in brand building and successfully launching and executing innovative marketing programs

Below is a list of Core Competencies designed to help employees at Shiseido Americas succeed as the company continues to evolve and innovate.

  • Business Insights: Applying knowledge of business and the marketplace to advance the organization’s goals
  • Customer Focus: Building strong customer relationships and delivering customer centric solutions
  • Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
  • Drives Results: Consistently achieving results, even under tough circumstances
  • Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
  • Develops Talent: Developing people to meet both their career goals and the organization’s goals
  • Nimble Learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder
  • Instills Trust: Gaining the confidence and trust of others through honesty, integrity and authenticity
  • Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Requisition ID: 3347

Job ID: 3347 Category: Marketing

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