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Senior Manager, e-Retail (NARS U.S.)

Location: New York, New York Brand: NARS Date: 04/27/2021

Job Description

The Senior Manager of Retailer.com, will be responsible for managing and driving sales goals for Nars Cosmetics across the Retailer.com sites, plus provide on-going strategic guidance, development support, and business best practices for the Retailer.com channel. This role will work strategically along-side the Nars US team (Sales & Marketing) to support and deliver the sales targets and new business initiatives. This role will also contribute and participate in the brand’s regional retail strategy & planning meetings, implement digital marketing programs and go-to-market plans for new launches, and regularly perform analysis to drive the business.

Key Tasks

  • Drive growth for retailer.com channel business and manage relationship with online retailer partners (i.e. Sephora, Ulta, Nordstrom, etc.)
  • Identify opportunities to build business and drive Retailer.com to achieve sales and brand goals
  • Collaborate with the Sales team to strategize and execute all promotional activities and merchandising placement to support seasonal planning (new launches and re-promotes)
  • Implement best in class marketing plans with each retailer including but not limited to: CRM, E-mail Placement, Site Placement, Digital Media, Brand Pages and Social Strategy to maximize exposure, increase sentiment, and drive targeted reach to new and existing customers
  • Liase with transversal ecommerce team to implement new programs and content (Web Collage and beyond) to grow Retailer.com business while focusing on customer acquisition & retention
  • Advocate for online content needs with US and global marketing teams
  • Participate in the development of co-op media strategy that supports goals and is backed by data
  • Monitor Retailer.com business and individual accounts to achieve fiscal sales goals, monthly sales targets, and secure best in class initiatives
  • Host bi-weekly/weekly calls with each retailer to confirm product launch details, site updates, sample timing and issue detailed recaps to ensure clear and consistent communication
  • Routinely monitor the competitive landscape and share learnings cross functionally
  • Partner with US Marketing team to develop and execute sampling strategy as well as create online specific offers to drive the business
  • Secure samples and TOAs for retailer programs and partner with Sales and Supply teams to source and ship samples in a timely manner, kitting/bundling as necessary
  • Manage sampling budget and monthly reconciliation, anticipating quantity needs base upon analysis and projections

Reporting/Analysis/QA

  • Manage implementation and QA of promotional plans for retail partners while analyzing the performance of online marketing/promotion
  • Work with retail partners to obtain analytics on retailer programs as well as overall sales goals/strategies
  • Prepare and route weekly/monthly reporting retail sales/program successes based on metrics set at the onset of campaigns with internal team
  • Conduct final user testing and quality assurance processes on all new retailer pages, applications, e-mails, offers and new products to ensure accuracy, browser compatibility and high-quality user experience
  • Routinely lead QA for branded features on retailer sites for accuracy in all product data/images, product launches, marketing, and special merchandising pages.
  • Escalate issues or enhancements and suggest partner site improvements to retailer. com team and brand partners
  • Analyze business performance for each account regularly and identify new opportunities to gain market share

    Qualifications
  • 7+ years of experience in the beauty, retailer, online marketing, or ecommerce space
  • Exceptional knowledge of retail business acumen, online marketing, and ecommerce best practices
  • Beauty and wholesale experience strongly preferred
  • Ability to effectively communicate collaborates and influence across groups
  • Highly proficient in MS Office (Outlook, Excel, PowerPoint)
  • Strong business writing skills
  • Aptitude for working with Internet tools (i.e. web-based reports, databases and various multimedia technologies).
  • Understanding of website metrics, data analysis, and reporting tools

    Preferred Skills
  • Detail-oriented and ability to multi-task, prioritize, and manage multiple projects simultaneously in a fast-paced environment
  • Deadline-driven; Strong organizational skills; Pro-active problem-solving abilities

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Job ID: 5977 Category: Corporate

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