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Senior Manager, e-Retail (Laura Mercier)

Location: New York, New York Brand: Laura Mercier Date: 04/27/2021

Job Description

The Senior Manager of, will be responsible for managing and driving sales goals for Laura Mercier Cosmetics across the sites, plus provide on-going strategic guidance, development support, and business best practices for the channel. This role will work strategically in strong collaboration with the US Sales & Marketing teams to support and deliver the sales targets and new business initiatives. This role will contribute and participate in the brand’s retail strategy & planning meetings, implement digital marketing programs and go-to-market plans for new launches, and regularly perform analysis to drive the business.

Key Responsibilities

  • Drive growth for channel business and manage relationship with online retailer partners (i.e. Sephora, Ulta, Nordstrom, etc.)
  • Identify opportunities to build business and drive to achieve sales and brand goals
  • Liaise with retailer and sales team to strategize participation in promotional activity, secure merchandising placement to support seasonal planning
  • Implement best in class marketing plans with each retailer including but not limited to: CRM, E-mail Placement, Site Placement, Digital Media, Brand Pages and Social Strategy to maximize exposure, increase sentiment, and drive targeted reach to new and existing customers
  • Develop new programs and content to grow business while focusing on customer acquisition & retention
  • Collaborate with the Sales team to support and manage the creation and execution of all promotional activities and merchandising strategy (new launches and re-promotes)
  • Monitor business and individual accounts to achieve fiscal sales goals, monthly sales targets, and secure participation in key online initiatives
  • Advocate for online content needs with US and global marketing teams
  • Partner with US Marketing team to develop and execute sampling strategy as well as create online specific offers to drive the business
  • Participate in the development of Coop media strategy that supports goals and is backed by data
  • Align with account leads to secure strategic sampling, sufficient inventory/quantities, and distribution plan for programs
  • Host bi-weekly/weekly calls with each retailer to confirm product Launch details, site updates, sample timing and issue detailed recaps to ensure clear and consistent communication
  • Routinely monitor the competitive landscape and share learnings cross functionally


  • Manage implementation and QA of promotional plans for retail partners while analyzing the performance of online marketing/promotion
  • Work with retail partners to obtain analytics on retailer programs as well as overall sales goals/strategies
  • Prepare and route weekly/monthly reporting retail sales/program successes based on metrics set at the onset of campaigns with internal team
  • Track promotional calendars by retailer
  • Conduct final user testing and quality assurance processes on all new retailer pages, applications, e-mails, offers and new products to ensure accuracy, browser compatibility and high-quality user experience
  • Routinely lead QA for branded features on retailer sites for accuracy in all product data/images, product launches, marketing, and special merchandising pages
  • Escalate issues or enhancements and suggest partner site improvements to retailer. com team and brand partners
  • Analyze business performance for each account regularly and identify new opportunities to gain market share
  • Drive A&P efficiency through close tracking of ROI and analysis of learnings

  • 7+ years of experience in the beauty, retailer, online marketing, or ecommerce space
  • Exceptional knowledge of retail business acumen, online marketing, and ecommerce best practices
  • Beauty and wholesale experience strongly preferred
  • Ability to effectively communicate collaborates and influence across groups
  • Highly proficient in MS Office (Outlook, Excel, PowerPoint)
  • Strong business writing skills
  • Aptitude for working with Internet tools (i.e. web-based reports, databases and various multimedia technologies).
  • Understanding of website metrics, data analysis, and reporting tools

    Preferred Skills
  • Detail-oriented and ability to multi-task, prioritize, and manage multiple projects simultaneously in a fast-paced environment
  • Deadline-driven; Strong organizational skills; Pro-active problem-solving abilities

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Job ID: 5883 Category: Corporate

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