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Senior Analyst, Marketing (Laura Mercier)

Location: New York, New York Brand: Laura Mercier Date: 01/07/2021

Success Profile

What makes a successful Marketing employee at Shiseido?
Check out the traits we're looking for and see if you have the right mix.

  • Collaborative
  • Strategic
  • Results-driven
  • Self-starter
  • Flexible
  • Diplomatic


  • Healthcare

  • 401k
    Retirement Plans

  • Tuition Reimbursement

  • 12 Company Paid Holidays

  • Paid Time Off

  • Volunteer Days

Job Description

The Senior Analyst, U.S. Marketing is responsible for providing a range of on-going analysis across product and category performance, tracking campaign and activation ROIs, development and tracking of annual retail forecasts and share projections across the product portfolio, and tracking marketing investments and budgets for the U.S. Market.

Essential Job Duties

  • Conduct on-going category and product level analysis by category/sub-category/sku level by channel (inclusive of key retailer view) by month that align with overall brand plans, sales trends and projections
  • Develop mix of business retail projections in partnership with marketing (and sales team, where applicable) and continually optimize and re-trend based on actual performance
  • Analyze and track launch performance and campaign ROIs versus projections, and maintain database of launch results for future planning
  • Provide the Marketing team with weekly performance recap based on weekly sales reports and highlight success and opportunities at the brand and channel level.
  • Manage monthly marketing budget reconciliation, in partnership with finance, marketing and sales teams, and report variances to management accordingly
  • Provide analytics and key insights to marketing team to support category growth recommendations and product forecasts
  • Track marketing and events program performance post-mortem to deliver quantitative results and measure ROI/profitability
  • Establish best in class processes and templates for maximum efficiency
  • Conduct monthly NPD analysis, ad hoc analysis across brand and competitive as well as post-mortem launch recaps
  • Conduct monthly 1010 Data analysis focusing on key product categories
  • Assist in the preparation of budgets, presentations and ad hoc reports as needed
  • Partner with Finance, Sales Ops, Marketing, etc. in the development of reporting, as needed

  • Minimum 3-5 years experience in business analytics or finance
  • Bachelor Degree in Marketing, Finance or related field required
  • Strong analytical skills and ability to clearly articulate key insights to senior management
  • Self-starter, resourceful, takes initiative, proactive, open & strong communicator
  • Strong organization and prioritization skills with a proven ability to multi-task and manage complexity
  • Must have strong interpersonal skills - dynamic, flexible, positive attitude
  • Advanced expertise in Excel and Power Point

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Job ID: 5898 Category: Corporate

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