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Manager, (NARS)

Location: New York, New York Brand: NARS Date: 09/11/2023

Job Summary:

The Manager of, will be responsible for managing and driving sales goals for NARS Cosmetics across the sites, plus provide on-going strategic guidance, development support, and business best practices for the channel. This role will work strategically along-side the NARS US team (Sales & Marketing) to support and deliver the sales targets and new business initiatives. This role will also contribute and participate in the brand’s regional retail strategy & planning meetings, partner with Digital Media on developing synergies in digital marketing programs and go-to-market plans for new launches, and regularly perform analysis to drive the business.

Primary Duties & Responsibilities:

  • Drive growth for channel business and manage relationship with online retailer partners (i.e. Sephora, Ulta, Nordstrom, etc.)
  • Identify opportunities to build business and drive to achieve sales and brand goals
  • Advocate for best-in-class online content needs with US and global marketing teams, liaise with Digital Media counterparts to identify content synergies and efficiencies
  • Collaborate with the Sales team to strategize and execute all promotional activities and merchandising placement to support seasonal planning (new launches and re-promotes)
  • Implement best in class marketing plans with each retailer including but not limited to: CRM, E-mail Placement, Site Placement, Digital Media, Brand Pages and Social Strategy to maximize exposure, increase sentiment, and drive targeted reach to new and existing customers
  • Monitor business and individual accounts to achieve fiscal sales goals, monthly sales targets, and secure best in class initiatives
  • Host bi-weekly/weekly calls with each retailer to confirm product launch details, site updates, sample timing and issue detailed recaps to ensure clear and consistent communication
  • Routinely monitor the competitive landscape and share learnings cross functionally, feeding into weekly Competitive Snapshot
  • Develop and execute sampling strategy as well as create online specific offers to drive the business
  • Accountable for the execution of item setup and product page updates for all retailer sites
  • Create, prepare, and maintain dotcom marketing exposure tracker, launch calendars, and sampling plans
  • Partner with Channel Marketing team on Market Week presentations for US retailers
  • Oversee setup of shade matching tools such as GlamLab, ColorIQ, Shade Finder
  • Manage implementation and QA of promotional plans for retail partners while analyzing the performance of online marketing/promotion
  • Partner with Digital Media to share insights across and Retailer Coop Media to better understand retailer audiences and product performance, draw connections in online data to inform future strategies
  • Work with retail partners to obtain analytics on retailer programs as well as overall sales goals/strategies
  • Prepare and route weekly/monthly reporting retail sales/program successes based on metrics set at the onset of campaigns with internal team
  • Conduct final user testing and quality assurance processes on all new retailer pages, applications, e-mails, offers and new products to ensure accuracy, browser compatibility and high-quality user experience
  • Routinely lead QA for branded features on retailer sites for accuracy in all product data/images, product launches, marketing, and special merchandising pages.
  • Escalate issues or enhancements and suggest partner site improvements to team and brand partners
  • Analyze business performance for each account regularly and identify new opportunities to gain market share

Qualifications & Competencies:

  • 3-5+ years of experience in the beauty, retailer, online marketing, or ecommerce space
  • Bachelor’s Degree in marketing or related field required
  • Passion for beauty and/or ecommerce
  • Exceptional knowledge of retail business acumen, online marketing, and ecommerce best practices
  • Strong project management, presentation and business writing skills
  • Organization and prioritization with a proven ability to multi-task and manage complexity
  • Knowledge on current marketing trends, media industry news, entertainment/pop culture and retail innovation   
  • Beauty and wholesale experience strongly preferred
  • Ability to effectively communicate, collaborate and influence across groups
  • Highly proficient in MS Office (Outlook, Excel, PowerPoint)
  • Aptitude for working with Internet tools (i.e. web-based reports, databases and various multimedia technologies).
  • Understanding of website metrics, data analysis, and reporting tools
  • Detail-oriented and ability to multi-task, prioritize, and manage multiple projects simultaneously in a fast-paced environment
  • Deadline-driven; Strong organizational skills; Pro-active problem-solving abilities

#LI-Hybrid # Nylaw 

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Salary :

$93,480 - $128,535/ year

Job ID: 11862 Category: Corporate

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