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Manager, Online Marketing (NARS)

Location: New York, New York Brand: NARS Date: 12/19/2019

This Manager of Performance Marketing is responsible for managing online marketing channels for both retention & acquisition initiatives to support the Nars Cosmetics ecommerce business. The role primarily responsible for creating and executing strategies through email marketing, SEM, Display Media, Paid Social, and Affiliate marketing. Also responsible for Web Analytics and Reporting of KPIs to improve and channel performance. In partnership with the eCommerce Manager, this role will develop and drive SEO strategy. This role requires a strong understanding of the ecommerce industry and working knowledge of driving online marketing efforts these key performance marketing channels.


  • Manage the day-to-day operations and optimizations of the direct revenue driving channels including: Email, Paid Search, Affiliates and lower-funnel Re-Targeting, and Paid Social
  • Oversee Analytics – responsible for daily, weekly, monthly reporting and analysis
  • Ensures the timely communication of sales, promotions and product releases to the Digital Marketing Agency
  • Partner with Digital Media in the creation of full funnel digital marketing strategy
  • Responsible for requesting, compiling, and helping to analyze competitive data in collaboration with digital agencies
  • Assist with social media strategy from a paid perspective for lower-funnel content, campaigns, events and company-wide initiatives
  • Manage budget planning and pacing across the performance marketing channels
  • Strategize ways to improve email communications & relevancy by and identifying key areas of opportunity to optimize KPI’s to drive engagement and conversion
  • Find opportunities to test and optimize email performance –i.e. creative, copy, time of day, segmentation A/B testing
  • Routinely monitor competitor emails and programming to stay on top of industry and channel trends
  • Serve as internal digital marketing thought leader and identify digital marketing trends, new technologies, best practices, competitor activity, and testing opportunities to drive the business
  • Support digital strategies to drive brand growth from an omnichannel strategy including geo-targeting, cross-channel purchasing when appropriate, and other omnichannel opportunities
  • In partnership with brand marketing, eCommerce and CRM, identify and lead large-scale, multi-channel, 360 acquisition campaigns – potentially with third-party partners

  • Bachelor's degree
  • 3-5 years of ecommerce marketing experience
  • 2+ years of experience using analytics and digital platforms including Google Ads, Google Analytics, Instagram/Facebook Ads, etc.
  • Proven ability to scale paid traffic while maintaining ROI and CPA targets
  • Strong knowledge of how affiliate and paid marketing channels fit together
  • Ability to effectively manage an outsourced agency
  • Experience running A/B, multivariate tests

    Preferred Skills
  • Experience in and passion for beauty
  • You get things done by engaging in high level teamwork and flexing your interpersonal skills
  • An effective verbal and written communicator
  • A natural problem-solver, who is also intuitively analytical and creative
  • Have a strong customer focus and drive for results
  • An agile thinker who is comfortable with flexing business needs and priorities
Job ID: 3954 Category: Marketing

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