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Manager, International Market Development - Asia Region (Drunk Elephant)

Location: New York, New York Brand: Drunk Elephant Date: 11/17/2022

Job Summary:

Supports the expansion of Drunk Elephant in Asia, ensuring markets uphold the brand philosophy and follow brand guidelines. Partners with regional and local market teams to reinforce the global brand image and positioning, maintain strong brand equity and deliver outstanding business results. Reports into the Director, International Market Development.

Key focuses: 

  • Provide guidance and approve regional / market calendars and 360 marketing plans, in collaboration with Global teams
  • Work with Global digital team and regional teams to identify opportunities to increase weight of digital in all markets – through and pure players 
    • Ensure retailer PDPs are regularly updated with all assets
    • Devise ways to improve key metrics
    • Push to secure extra visibility on sites for key moments 
  • Work with markets on CRM and social media initiatives
  • Align with regions on co-op media investments and partner with Global teams to approve media plans for each market 
  • Collaborate with market VM teams to brief visual merchandising updates, new door openings, and events 
  • Liaise with regional and local market teams to identify any local needs. Collaborate with Global teams to approve and facilitate all creative requests 
  • Review new product forecasts and assist with pricing recommendations; provide guidance for sampling
  • Reviews and submits creative briefs and manages asset delivery as needed
  • Owns the pricing process with respective markets: 
    • Partner with regions to conduct annual pricing review, respecting pricing guidelines established by Global
    • Suggest pricing for new launches, following pricing structure and guidelines established by Global Marketing
  • Leverage regional activations across multiple markets


  • College degree, 5+ years’ experience in marketing
  • Experience in working with Asia markets 
  • Strong leadership ability and experience in working with different cultures - dynamic, flexible, collaborative, with a positive attitude 
  • Software expertise in MS Excel, PowerPoint, Word
  • Ability to balance analytics with creativity, while being strategic
  • Attention to detail, a strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback
  • Strong oral, written, communication and presentation skills  
  • Knowledge of competitive marketplace, digital, and in-store environment
  • A passionate, energetic team-oriented individual with strong interpersonal skills
  • Ability to work independently and utilize sound judgement


$84,841 - $121,856/ year

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Salary :

$84,841 - $121,856/ year

Job ID: 10722 Category: Corporate

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