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Manager, Global Marketing (Tory Burch)

Location: New York, New York Brand: Shiseido Date: 12/19/2019

Assist the Vice President of Global Marketing on all marketing efforts for the Tory Burch brand including strategic road mapping, innovative product development, global marketing efforts, communication of brand initiatives to markets and leadership for the execution of all launches.  The Tory Burch brand is a newly acquired brand that is in need of new positioning which reflects the ideals of the fashion brand as well as a rebuilding of retailer confidence and consumer engagement and category relevancy.  The brand is planned for aggressive growth over the next three years with and this role will be an integral part of driving that effort. Collaborate closely with the US team and all key global markets as well as cross-functional teams and external agencies. This role will define global pricing and category guidelines to be implemented consistently across all regions.

Primary Duties & Responsibilities:

  • Assist in the definition of the global brand strategy and marketing plans to support the growth trajectory.
  • Be able to identify global trends, track and analyze global launches and have an awareness of the nuances of the fragrance category in key markets
  • Be able identify opportunities that will successfully meet the growth objectives and goals
  • Oversee the new product launch strategies and strategic activations of existing products for the Tory Burch brand in order to maximize growth potential and drive long term profitability
  • Manage product portfolio including overseeing integrated alignment and execution of SKU discontinuations and productivity
  • Continuously partner with US and International and with internal teams to share updates and gather input on global marketing projects
  • Measure progress of global sales results against category and brand objectives
  • Oversee creative briefs for packaging and creative assets aligned with global and local campaign needs
  • Partner with VP and Fragrance houses to develop 3-year innovation plan identifying portfolio gaps and emerging consumer trends, to deliver upon category financial goals
  • Develop a targeted sampling strategy and price points for all new launches in the Fragrance category
  • Conduct annual pricing assessments to recommend price increases.
  • Oversee the COGs targets of new products and partner with key commercial markets to appropriately price products and establish price/value relationship that support overall profit goals
  • Provide US and International with the necessary tools and launch support, including guidelines for markets to forecast new launches and limited editions in partnership with operations team, launch strategy decks, retailer presentations, marketing updates, marketing plans. Ensure smooth and efficient communication with regions.
  • Develop strategic annual marketing strategies and tactics ensuring category goals are achieved.

Working Relationships/Key Stakeholders:

  • Internal cross functional teams including Finance, Supply Chain, Visual Merch, Creative, Communications, Packaging, etc
  • External agencies – digital, production, package design and creative
  • US commercial team
  • Key Markets

Financial Accountability

  • Global P&L for Tory Burch

Qualifications & Competencies:

  • Bachelor’s degree required, MBA strongly preferred
  • 6-8 years of marketing/beauty brand management experience
  • In-depth industry knowledge
  • Strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback
  • Ability to move between quantitative analytics and marketing creativity
  • Ability to think strategic and tactically in different situations
  • Must be organized, detail oriented, resourceful, and able to juggle multiple projects at once
  • Team oriented with ability to interact with partners across organization at all levels
  • Ability to show initiative to drive results and solve problems and always be counted on to follow-through.
  • Excellent written and oral communication skills
  • Ability to lead and develop direct reports
  • Familiarity working with global information databases such as NPD, Datamonitor, Euromonitor, and Mintel
  • Proficient skill with Microsoft Word, Microsoft Excel, Microsoft PowerPoint

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Requisition ID: 3964

Job ID: 3964 Category: Marketing

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