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Executive Director, Global Omnichannel Marketing, CRM & Loyalty (NARS)

Location: New York, New York Brand: NARS Date: 09/05/2019

This position is responsible for the global omnichannel vision of NARS, leading the development of a personalized consumer experience across all touch points, building long-term relationships and creating measurable value for the brand. The role supports the business objectives by enhancing eCommerce content, customer acquisition and retention initiatives; contributes to the development of traffic, footfall and transaction through CRM and clienteling activities, as well as online and offline experience initiatives. This role is a change agent, and the central touchpoint for all omni-channel initiatives.

The ED will be responsible to build strong cross-functional relationships and constantly partner with Sales, Merchandising, Digital Communications, IT and Artistry teams to ensure a consistent and exceptional customer experience across all channels, as well as strong relationships with the DCOE and DSS teams.

Primary Duties & Responsibilities:

  • Serve as the business leader for the Omni Channel strategy and implementation roadmap, working with cross-functional partner to align on data and content orchestration
  • Develops roadmap for digital transformation across channels, implementing programs that personalize the consumer experience and accelerate growth
  • Manages the strategy and roll out of global omnichannel CRM, Loyalty and personalization across various digital vehicles like email, paid media, owned social, in-store clienteling and innovations
  • Leads incubator model for implementation of new digital commerce strategies per year to test and pilot
  • Manages digital creative and content packages with a mobile-first and CRM-centric approach to ensure greater data capture and/or retention
  • Leads strategic development of a global NARS loyalty program and synergies the opportunities across all sales and digital channels.
  • Responsible for creating and maintaining a new eCommerce and market start-up package including resource guidelines, site assets and KPI’s
  • Develop and manage the data and technology strategy used to monitor the health of NARS’s Customer Ecosystem and elevate the experience at each step of the customer journeys.  
  • Provide direction on how data should fit together and flow across Consumer Touchpoints
  • Manages the development of brand applications from Shiseido’s proprietary technologies.
  • Hire, retain, and continually develop diverse, high caliber talent that makes a strong, positive impact on the organization.

Working Relationships/Key Stakeholders:

  • Global VP Marketing
  • Global Digital Creative
  • Global Marketing Category Teams
  • Global Digital Communications
  • DCOE/DSS Teams
  • Marketing US/Regions

Financial Accountability

  • Omnichannel experience budget
  • Digital innovation budget

    Qualifications & Competencies: 
  • 10+ years of experience in a fashion, retail or beauty brand in an omni-channel, and digital role
  • Consumer Insights experience preferred
  • Leadership in digital space and knowledge of digital innovations

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Requisition ID: 2277

Job ID: 2277 Category: Digital and E-Commerce

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