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Director, Global Marketing - Complexion & Skincare (bareMinerals)

Location: New York, New York Brand: bareMinerals Date: 02/22/2021

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  • Collaborative
  • Strategic
  • Results-driven
  • Self-starter
  • Flexible
  • Diplomatic


  • Healthcare

  • 401k
    Retirement Plans

  • Tuition Reimbursement

  • 12 Company Paid Holidays

  • Paid Time Off

  • Volunteer Days

​​​​​Job Description

  • The Director, Global Marketing – Complexion and Skincare is responsible for leading the global category strategy for the Complexion and Skincare categories, across innovation and core
  • Lead development of the innovation calendar in collaboration with product development to meet the brand strategy and growth targets
  • Utilize consumer research, CRM data and industry insights to identify white space opportunities and inform strategy, decision-making and adjustments as necessary
  • Manage end-to-end launch process, from product ideation to go-to-market strategies focused on the consumer journey, in collaboration with Global Communications, Product Development, and other key cross-functional partners.
  • Position reports to VP Global Marketing
  • Manages two direct reports

Primary Responsibilities

  • Develop and implement the 3-year global strategy in the Complexion and Skincare categories
  • Directly manage Complexion and Skincare detailed calendar, including new products and re-support priorities, that supports category strategy with focus on fast-growing subcategories, hero franchises and sustainability initiatives
  • Manage project for upfront new launch planning in collaboration with the Project Management team:
    • Organize new product launch kick-off meeting with cross-function teams
    • Optimize global Complexion and Skincare portfolio, assessing financial implications of innovation, discontinuations, MOB and profit margin
    • Create key launch documents (Launch strategy decks, Forecasting decks, Retailer presentations)
    • Responsible for the creation of briefs (New Product, Creative, Campaign and Copy), ensuring deliverables are aligned with launch objectives, and all briefs are executed and delivered on-time
    • Drive the conceptualization of globally relevant 360 launch plans from strategic brief through execution with Global Communications team to ensure cohesive messaging across all marketing touch points and key markets
  • Define global pricing and category guidelines to be implemented across all markets
  • Drive digital first asset development in partnership with Global Creative and Digital teams providing clarity on deliverables, best practices and messaging priorities
  • Support development of decks for:
    • Strategic planning
    • Marketing Business presentations
    • Ad Hoc Marketing presentations
  • Work collaboratively with the Global Commercial teams so that market needs are understood and integrated into the overall strategic planning 


  • College degree, 8+ years of work experience in marketing, preferably in beauty
  • Bachelors Degree in Marketing or related field required. MBA a plus
  • A passionate, energetic team-oriented individual with strong interpersonal skills - dynamic, flexible, positive attitude
  • Strong financial and analytical skills, strategic thinking skills
  • Passionate about beauty; relentlessly up-to-date on emerging and future trends
  • Strong organization and prioritization skills, with a proven ability to multi-task and manage complexity
  • Ability to collaborate with cross functional teams to develop creative solutions in dynamic and changing business environment
  • A strong sense of urgency, ability to manage details while responding to changing priorities and feedback.
  • Strong project and timeline management skills, structured, problem solver
  • True passion for leading teams, mentoring and developing the success of others.
  • Forward thinking, anticipation of needs
  • Attention to details, ability to work independently, reliable
  • Strong oral, written, communication and presentation skills. 
  • Software expertise – MS Word, Excel, PowerPoint.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Job ID: 6054 Category: Corporate

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