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Coordinator, Retention & Loyalty CRM

Location: New York, New York Brand: Shiseido Date: 03/26/2021

Success Profile

What makes a successful Marketing employee at Shiseido?
Check out the traits we're looking for and see if you have the right mix.

  • Collaborative
  • Strategic
  • Results-driven
  • Self-starter
  • Flexible
  • Diplomatic

Benefits

  • Healthcare

  • 401k
    Retirement Plans

  • Tuition Reimbursement

  • 12 Company Paid Holidays

  • Paid Time Off

  • Volunteer Days

Job Summary

The coordinator will deliver a best-in-class customer retention marketing experience across the Shiseido Group’s prestige brand portfolio.

Primary Duties & Responsibilities

  • Implement cross-channel communication strategies to understand the customer, engage, and grow relationships throughout the customer lifecycle to drive repeat purchasing behavior and loyalty
  • Execute and support roadmap initiatives across multiple brands to accelerate and advance CRM maturity – from first purchase through to reactivation to build customer lifetime value and brand loyalty
  • Perform A/B testing for all CRM campaigns to evaluate business impact
  • Compile research, benchmarks, and conduct competitive analysis to maintain a pulse on CRM retail trends and behavior, unlock new opportunities, and create a best-in-class CRM experience
  • Evaluate and optimize current CRM programs, ensuring all marketing collateral adheres to best practices
  • Deliver regular reporting on CRM performance to internal stakeholders
  • Assist with forecasting of CRM KPIs
  • Accountable for delivering on CRM KPI goals
  • Collaborate with key stakeholders to ensure that marketing tactics (email, SMS, direct mail, etc.) are aligned with driving brand goals
  • Active participation in SFMC training, conferences and advisory events

Working Relationships/Key Stakeholders

  • Brand Teams
  • Americas Digital Transformation (ADX)
  • Digital Transformation Office (DTO)
  • Media Team
  • SAC IT
  • External Agencies and Vendors

Qualifications & Competencies

  • Minimum of 2-3 years of experience in cross-channel CRM with an understanding of retention and loyalty marketing, email best practices, online shopping, and best–in-class experiences including competitive landscaping
  • Knowledge and experience with an ESP (ideally Salesforce Marketing Cloud), Excel, PowerPoint, Word, and forecasting tools
  • Solution-oriented, multi-tasker with high attention to detail
  • Data-driven, analytical mindset with the ability to formulate and translate insights into action with measurable results
  • Proven track record of driving results
  • Strong team player who can collaborate with internal and external stakeholders
  • Strong communication, analytical, and strategic skills
  • Pushes the organization to improve by challenging the status quo
  • Practical, innovative, and entrepreneurial
  • Understanding of the beauty market is a plus
Job ID: 6272 Category: Corporate

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