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Coordinator, Retention & Loyalty CRM

Location: New York, New York Brand: Shiseido Date: 03/26/2021

Success Profile

What makes a successful Marketing employee at Shiseido?
Check out the traits we're looking for and see if you have the right mix.

  • Collaborative
  • Strategic
  • Results-driven
  • Self-starter
  • Flexible
  • Diplomatic


  • Healthcare

  • 401k
    Retirement Plans

  • Tuition Reimbursement

  • 12 Company Paid Holidays

  • Paid Time Off

  • Volunteer Days

Job Summary

The coordinator will deliver a best-in-class customer retention marketing experience across the Shiseido Group’s prestige brand portfolio.

Primary Duties & Responsibilities

  • Implement cross-channel communication strategies to understand the customer, engage, and grow relationships throughout the customer lifecycle to drive repeat purchasing behavior and loyalty
  • Execute and support roadmap initiatives across multiple brands to accelerate and advance CRM maturity – from first purchase through to reactivation to build customer lifetime value and brand loyalty
  • Perform A/B testing for all CRM campaigns to evaluate business impact
  • Compile research, benchmarks, and conduct competitive analysis to maintain a pulse on CRM retail trends and behavior, unlock new opportunities, and create a best-in-class CRM experience
  • Evaluate and optimize current CRM programs, ensuring all marketing collateral adheres to best practices
  • Deliver regular reporting on CRM performance to internal stakeholders
  • Assist with forecasting of CRM KPIs
  • Accountable for delivering on CRM KPI goals
  • Collaborate with key stakeholders to ensure that marketing tactics (email, SMS, direct mail, etc.) are aligned with driving brand goals
  • Active participation in SFMC training, conferences and advisory events

Working Relationships/Key Stakeholders

  • Brand Teams
  • Americas Digital Transformation (ADX)
  • Digital Transformation Office (DTO)
  • Media Team
  • SAC IT
  • External Agencies and Vendors

Qualifications & Competencies

  • Minimum of 2-3 years of experience in cross-channel CRM with an understanding of retention and loyalty marketing, email best practices, online shopping, and best–in-class experiences including competitive landscaping
  • Knowledge and experience with an ESP (ideally Salesforce Marketing Cloud), Excel, PowerPoint, Word, and forecasting tools
  • Solution-oriented, multi-tasker with high attention to detail
  • Data-driven, analytical mindset with the ability to formulate and translate insights into action with measurable results
  • Proven track record of driving results
  • Strong team player who can collaborate with internal and external stakeholders
  • Strong communication, analytical, and strategic skills
  • Pushes the organization to improve by challenging the status quo
  • Practical, innovative, and entrepreneurial
  • Understanding of the beauty market is a plus

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Job ID: 6271 Category: Corporate

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