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Associate Manager, Marketing (Cle De Peau Beaute)

Location: New York, New York Brand: Cle de Peau Beaute Date: 07/23/2019

Job Summary

The key role of the Associate Marketing Manager is to partner with the Marketing team in developing and executing marketing programs to achieve corporate objectives.

Essential Job Duties

  • Brand Strategy:
    • Support and contribute to the creation of brand plans to achieve business objectives and category growth in all channels of distribution.  Collaborate and brainstorm with manager to create content and focus for marketing materials.  Define elements of each promotion (objectives, bonus content, criteria, collateral, counter activities, educational needs) to meet goals.
    • Conduct category and competitive brand analysis to define and understand best practices, trends and opportunities.  Utilize NPD to track competitive brands and key competitive skus.  Report on key takeaways, developing trends and star performers. Make recommendations on how to adopt learnings to drive growth.
  • Retail Calendar Development:
    • Assist in the development of retailer programs.  Create annual calendar of promotional support to contribute to overall brand growth by retailer.
  • Manage the creative development, process and execution of marketing support and program elements.
    • Issue creative briefs for collateral, images and copy development. Communicate budget guidelines and creative feedback to ensure that objectives set by the brand team are met.  Ensure accuracy and timeliness for locally created printed materials.
  • Create marketing presentations for retail partners and field.
    • Create monthly and seasonal field communication on all Marketing news: product launch information, retailer calendars and programming and top of counter cadence and setup for both USDS & SIS channels.
    • Assist in the setup for retailer meetings.
    • Responsible for the photography required for seasonal marketing programs.

  • Operational Responsibilities:
    • Manage the development and production of all locally produced elements. Accountable for ensuring all milestones within the Creative Calendar & documented Creative Request Process are met from initiation to completion (item master set up, vendor sourcing, quoting, cost efficiencies, PO assignment, marketing control maintenance, warehouse delivery) with the highest level of accuracy in all details related to individual projects.  Manage the timeline throughout process to ensure that marketing elements are delivered on time and in line with set budget expectations. 
    • Assist in development of seasonal set programs:
      • Curate product assortments ensuring they are within COG targets and help to determine quantities with assistance of sales and planning teams.
      • Work with the Creative team to brief gift set designs, obtain ingredient lists, and deliver final artwork to vendor according to timeline.
      • Create details (bill of materials) of promotional and finished good assembly needs. Communicate to internal operational groups and maintain timeline tracker throughout the season.
    • Issue seasonal allocation instructions to ensure on time delivery of marketing elements to counter and maintain allocation sheets.
    • Collaborate with Merchandising team on seasonal updates (units, case line) and in-store visual updates.
    • Gather qualitative feedback from the field to determine performance and impact of marketing programs. Incorporate findings with the Marketing Operations quantitative results to improve future programs. 
    • Manage marketing inventory and consumption of POS materials.

Qualifications

  • College degree & minimum of 2-3 years of relevant experience.
  • Master of execution. Meticulous organization, excellent communication and consistent follow-through are a necessity.
  • Strong sense of urgency and ability to manage deadlines with speed and accuracy; must be detail-oriented.
  • A passionate, energetic team oriented individual with strong analytical, interpersonal, creative and leadership skills.
  • Strong oral, written, communication and presentation skills. 
  • Advanced knowledge and experience with Excel, Word and PowerPoint
  • Experience in cosmetics, skincare, or retail marketing. 
Job ID: 1410 Category: Marketing

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