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Marketing Director Travel Retail Americas

Location: Miami, Florida Brand: Shiseido Date: 06/09/2022

Success Profile

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  • Collaborative
  • Strategic
  • Results-driven
  • Self-starter
  • Flexible
  • Diplomatic


  • Healthcare

  • 401k
    Retirement Plans

  • Tuition Reimbursement

  • 12 Company Paid Holidays

  • Paid Time Off

  • Volunteer Days

Job Summary:

The Marketing Director is responsible for the development and implementation of the global Marketing Strategy in the Americas. She/he is responsible for the brand’s development in the market. He also leads a team of brand managers, merchandiser, and trainers.

Primary Duties & Responsibilities:

Contribute towards drawing up marketing strategy

  • Propose areas for development within the group and the subsidiary

Organize, evaluate, and analyze operational marketing business for the market

  • Supervise sell-out analyses

  • Analyze market data

  • Analyze and monitor the positioning of our brands/prices and image feedback

  • Define and monitor key indicators

  • Monitors competing brands in the perfume and cosmetics market

Develop and implement a marketing action plan for the market

  • Define the main objectives, brand by brand and line by line by type of ensign, identifying resources brand by brand (including Training and Merchandising, PR and media)

  • Propose investment priorities

  • Contribute towards defining priorities with Commercial team

  • Define the CRM approach according to distribution networks and market peculiarities

  • Contribute towards defining 'sell out' strategy


  • Define Merchandising priorities, ensuring consistency with defined guidelines for logos

  • Approve the implementation of major operations (counter buildouts, gondolas, etc.)

Media, promotions and communications

  • Contribute towards negotiating major ‘billboards” plans with the sales team

  • Arbitrate on billboard proposals, brand by brand

  • Ensure compliance with image and media used

  • Supervise the organization of Sales conferences (B.A. Seminars), Brand Manager Seminars, and Travel Retail conventions/meetings

  • Take part in Management Committee Board, responding to sales team

  • Participate in international and regional conferences to define a consistent policy across the markets

Management financial aspects of MOP

  • Ensure team adheres to budgets

  • Consolidate the Subsidiary Marketing budget

Management of a team

  • Manage a team (Brand Managers, Merchandising Manager, Trainers, Assistants)

Working Relationships/Key Stakeholders:

  • General Manager

  • Sales Department

  • Distribution

  • External service providers/Agencies, vendors

  • International MOP Management (Paris)

  • International Communication Management

  • Finance Management

  • Vendors

Financial Accountability:

  • Marketing Budget

  • Media Budget

  • Travel Budget

  • Merchandising Budget

  • Investment Budget

Qualifications & Competencies:

  • Bachelor’s Degree in marketing or equivalent

  • Masters Preferred

  • 6-7 years of relevant work experience. Working experience in related industry will be an added advantage

  • Good marketing acumen and good analytical skills

  • Good inter-personal skills and team player with ability to work in a fast-paced environment

  • Detail-oriented with ability to multi-task

  • Proficient in both spoken and written English and Spanish

  • Effectively skilled in Microsoft Office

  • Willingness to travel: 25%

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. 

Job ID: 9820 Category: Corporate

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