Skip to main content

Brand Manager, NARS, DE & CPB

Location: Miami, Florida Brand: NARS Date: 03/24/2023

Job Summary:

Contribute on the execution of marketing strategies, marketing, and promotional plans and to the commercial development of Shiseido Travel Retail Americas and/or LATAM Local Markets Makeup and/or Fragrance brands. Work closely with each brand holder to ensure proper brand image across the region.

Primary Duties & Responsibilities:


  • Prepare the marketing plan and work with sales to ensure timely execution of the plan

  • Main contact person for all marketing orders from each brand holder

  • Closely follow-up on purchase, receipt and requisition of newness and its promotional support to assure a timely launch across the region

  • Support on the creation and execution of marketing calendar: preparation of regional marketing books, samples, and promo support

  • Responsible for preparing and providing timely assortment to sales before the launch

  • Collaborate with marketing director(s) on the media plans for each brand 

  • Manage proper allocation of POS materials for each brand

  • Prepare all marketing reports and presentations required by each brand on a monthly basis

  • Responsible for the pricing study and price savings analysis for each brand

  • Monthly reporting on brand performance (sell-in/sell-out report) to the team

  • Report quarterly analysis on competition in the makeup and cosmetics markets (promos, launches, prices)

Visual Merchandising

  • Maintain the image of each brand through proper use of merchandising: Follow-up closely on respecting visual rights on transparencies, merchandising guidelines and specific promotional layouts

  • Enhance the brand's DNA across the region by working closely with merchandising manager and brand holder in the development of new counters for each brand

  • Develop and communicate to the team on merchandising tools: Launch/promo layouts, update of regional planograms every semester, provide feedback on specific TR or LATAM merchandising needs

  • Assure visual merchandising/open sell updates are available and implemented on time along with the introduction of the newness

Symposiums & Seminars

  • Collaborate with Marketing Director on the organization and logistics of sales conferences, meetings, and events 

  • Support Marketing Director on quarterly market research studies (ex. Generation Report)

Miscellaneous/Ad Hoc

  • Other duties as assigned

Working Relationships/ Key Stakeholders:

  • Marketing Director

  • Sales Team

  • Vendors

  • Global Shiseido Marketing Teams

  • Brand Holders

Financial Accountability:

  • Marketing Budget

  • Media Budget

Qualifications & Competencies:

  • Bachelor’s Degree in marketing or equivalent

  • 4-6 years of relevant work experience; industry related experience will be an added advantage

  • Good marketing acumen and good analytical skills

  • Good interpersonal skills and team player attitude with ability to work in a fast-paced environment

  • Detail oriented with ability to multi-task

  • Proficient in both spoken and written English and Spanish

  • Strong skills in Microsoft Office

  • Ability to travel upon request

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Job ID: 11539 Category: Corporate

Job Alerts

Join our Talent Community and receive email alerts when new positions that match your criteria become available.

Interested In