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Executive Director, Global Marketing (Drunk Elephant)

Location: Houston, Texas Brand: Shiseido Date: 11/20/2020

Success Profile

What makes a successful Marketing employee at Shiseido?
Check out the traits we're looking for and see if you have the right mix.

  • Collaborative
  • Strategic
  • Results-driven
  • Self-starter
  • Flexible
  • Diplomatic

Benefits

  • Healthcare

  • 401k
    Retirement Plans

  • Tuition Reimbursement

  • 12 Company Paid Holidays

  • Paid Time Off

  • Volunteer Days

Primary Duties & Responsibilities:

  • Main Focus
    • 360 marketing campaigns, globally
      • Creative Briefs
      • Dossier
    • Product Marketing
    • Teams
  • Deliverables: 360 Marketing campaigns, globally
    • Oversee and manage 360 marketing campaigns, from strategic brief through execution to ensure all channels and markets are synergized
    • Collaborate with teams (Creative, PR, digital, education, etc.) on 360 campaign process and turnover for all markets
    • Partner with Creative Ops on 360 asset menus and shot lists that synch up with briefs to ensure global markets’ needs align with brand strategy & objectives
    • Identify, anticipate and manage implementation of all branded assets, collateral and marketing activation requests for seasonal and launch needs in all markets
    • Partner with digital, trade, education, social and PR to ensure global consistency of all assets and messaging
    • Collaborate on the development of the global event strategy and manage library of global events (pop ups, in store events, retailer brand activations, market launches, education, etc.)
    • Work with team on to analyze campaign results and key learnings
    • Participate in building of presentation decks
  • Deliverables:  Creative Briefs
    • Guide marketing brief process to ensure all business needs are tailored to meet global objectives
    • Manage Creative Briefing for campaign-related assets, ensuring deliverables are aligned with brand objectives; ensure all briefs are executed and delivered for all cross-functionals (digital, sales, field, edu, social, influencer, pr)
    • Liaise with regional teams and creative to ensure briefs/programs are modified or developed with local market relevancy
  • Deliverables: Dossier
    • Create and manage product, campaign & new market dossiers ensuring consistent and accurate brand message that feeds to trade, PR, influencers, field, etc.; maintain product dossiers to communicate updates to organization
    • Product Marketing
  • Consumer assessment: Analyze product landscape to understand consumer perception
    • Participate in strategic rationale of new launches
    • Create sell sheets as part of 360
    • Create and distribute key dates for launches

Qualifications & Competencies:

  • Team player
  • Mentor, grow team
  • Forward thinking, anticipation of needs
  • Quality rationale on recommended programs

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Job ID: 5574 Category: Marketing

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